The self-help industry will generate around $12.5 billion in revenue in 2022. The number of unique ISBNs for self-help books has soared to more than 87,000. There are 446 total words prefixed with self- in English; from self-abandoned to self-worth and everything in between.
Self is very in right now.
In certain ways, the movement to focus on self is an important one. Societal norms, particularly in the last two decades, have been toward self-neglect and self-sacrifice for career, friends, and family (typically in that order).
The darker side of self-focus, however, is self-centeredness and self-conceit. It has the potential to lead to neglecting legitimate responsibilities requiring attention.
There’s a fine line between self-neglect and self-centeredness.
That doesn’t mean you shouldn’t try.
It’s a daily process. At times, it’s a battle with limiting beliefs — that making the required changes in yourself will be too hard. Perhaps you’ll discover fear along the way. Fear of the self-centered precipice lurking on the journey; fear of failure.
Limiting beliefs are palpable. They’re often rooted in the core of your emotions and are not generally good at listening to logic.
